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Green is the new black. Is eco fashion an endangered species? As eco fashion becomes increasingly stylish and mainstream fashion gets greener, could it be the end for green chic as we know it? The Ecologist Guide to Fashion investigates changing attitudes to eco fashion, and how the mainstream is embracing it; the good, the bad and the ugly of fashion; the big trends; and asks whether the future looks green for fashion? With eco fashion and the greening of mainstream fashion gaining momentum worldwide, and eco designers feted and recognised along with their non-eco counterparts, we say yes! More than ever before, the fashion industry is proving that it can be a force for good. Whether its local, fairtrade or organic, there s never been a better time to get into greener garments.